Our masterclasses give you the opportunity to hear valuable insights and learn new skills from carefully selected industry experts at a fraction of their usual rate, giving you the edge over your competition no matter what size your business.

We deliberately have a limited number of places at our masterclasses so that each attendee will get the maximum benefit from the session. Only 15 spaces available.

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How to work beyond trade media to improve the reputation of your agency and win new business

Manchester, 9th March 08:00 - 12:00

Everyone knows that one of the best ways to get on a client's radar and win new business is to raise the profile of your agency, but did you know that best practice is changing for agency PR?

It’s not enough to chase coverage in The Drum, Prolific North, or even Campaign and Marketing Week (if you are lucky and/or based in London!) anymore. The days of good relationships with trade journalists being the single most valuable factor in agency PR are long gone, and even the smallest of agencies, regardless of location can become famous if you know where to start.

This masterclass dispels some of the most common myths in agency PR, and will instead leave you armed with everything you need to know to build and implement a PR plan for your agency that will leave your competitors reeling in your wake.

About our speaker

Learn how to get your people, work and thinking profiled beyond the trade press by attending our half-day masterclass with one of the UK’s leading experts on PR for agencies, Neil Foster of the Media Foundry. His work with AMV BBDO and Mediacom has resulted in their executives becoming the most quoted senior advertising industry figures in the national press, and the coverage achieved for their other clients has resulted in direct new business results; in one instance, a £30 million media account and on another occasion, an agency won a new account within 4 hours of a piece on one of their creative campaigns being aired on Sky.

Over the years, the Media Foundry has represented many of the UKs leading agencies including TBWA, AMV BBDO, Brothers and Sisters, Fallon, Ogilvy Group, Publicis, Grey and Fitch, helping to raise the profiles of key individuals, amplifying excellence in creative work and setting them apart by showcasing their best thinking.

Masterclass outline

Why reputations matter

Exploring the fundamentals of reputation management, specifically what it means commercially

Why every agency has a story to tell

Just because you haven’t been in the news, doesn’t mean you never will

Size isn’t everything

People, Work, Thinking – every agency’s key reputational assets

Your positioning is not your story

The media – how they work and what they need

Building a PR plan and delivering it

How to maximise the benefits post publication

Managing crises

Who should attend

Agency owners, leaders, marketing directors, PR managers and new business professionals who want to learn the most successful tactics in agency PR and find out how to create a highly effective and impactful PR strategy that will raise awareness of their agency and attract new business.

Making your agency famous: Agency PR Masterclass

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